This article appeared in the Coast Reporter on November 18, 2010 by Christine Wood
A little seed has sprouted into potentially millions of dollars for Brian and Corin Mullins of Sechelt. Wednesday night’s episode of the Dragons Den on CBC television saw the local entrepreneurs sign a deal with Boston Pizza billionaire Jim Treliving to market and distribute their Holy Crap cereal.
The cereal contains buckwheat, hemp hearts and chia seeds, which have been found to lower blood sugar, blood pressure and cholesterol. The Mullins were looking for $120,000 for 20 per cent share of their company and Treliving jumped at the opportunity.