When Corin and Brian Mullins began selling their artisanal cereal at the Sechelt farmers market, they never imagined it’d become a way to make a living in their small Sunshine Coast town. But Brian’s marketing savvy and the couple’s edgy sense of humour has helped sell 4,000 bags a day and generate $7 million in revenue in the last 18 months.
“I said to Corin, ‘This will sell as a novelty, for sure,’” Brian says. Corin adds that “people buy it first because of the name, and then they buy it because they like it and they see results.” With a name like Holy Crap, who could resist?
[image id=5214 alt="Brian and Corin at the Ernst and Young Entrepreneur of the Year 2012"]