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What's so special about the ingredients in Holy Crap cereal and Skinny B cereal?

Both cereals contain the same mix of seeds; organic chia, organic buckwheat and organic hulled hemp hearts. Holy Crap cereal also contains organic cranberries, organic raisins, organic apple bits and organic cinnamon. Skinny B contains 50% more chia seeds in the seed blend than Holy Crap cereal.

That's it - no other ingredients. Only all-natural organic ingredients (non- GMO).

ORGANIC CHIA You may already know that organic chia is a superfood. Organic chia seeds

Chia Seeds Are Nutritious

  • On top of the fact that chia seeds have more omega-3 than any other natural source, they are loaded with antioxidants, calcium, protein, fiber, and many other vitamins & minerals.
Chia Seeds Are Energizing
  • Not only do chia seeds give you a boost of energy that lasts, they also provide stamina and endurance. A single tablespoon could sustain Aztec warriors for an entire day.
Chia Seeds Reduce Cravings
  • Because chia seeds absorb so much water and have high soluble fiber levels, they help release natural, unrefined carbohydrate energy slowly into the bloodstream.
Chia Seeds Are Easily Digestible
  • Unlike flax seed, chia seeds do not have to be ground up before you ingest them. The human body can easily digest chia seeds, and with about 7 grams of fiber per serving, they actually help.
ORGANIC BUCKWHEAT Despite its name buckwheat is NOT from the wheat family. Holy Crap cereal and Skinny B cereal are gluten-free. Organic buckwheat
  • Buckwheat is not a cereal or a grass Buckwheat is a fruit seed. It's related to rhubarb and sorrel.
  • Buckwheat is a plant source of protein It also contains iron and zinc.
  • Buckwheat is a source of fiber that contains more fiber per cup than oatmeal.
  • Buckwheat is one of the best sources of high-quality, easily digestible proteins in the plant kingdom. Its 74% protein absorption rate makes it an excellent meat substitute. It is also very high in carbohydrates (80%) and in antioxidants as well as in numerous minerals and vitamins such as zinc, copper, and niacin. This makes buckwheat an ideal ingredient for a wide range of food products.
  • Canadian researchers, publishing their findings in the Journal of Agricultural and Food Chemistry have found new evidence that buckwheat may be helpful in the management of diabetes.
  • Holy Crap cereal and Skinny B cereal use raw buckwheat. Roasted buckwheat is sometimes called kasha.
  • Read more about Buckwheat
  • Holy Crap cereal and Skinny B cereal use Canadian grown organic hemp.
  • The whole hemp seed is composed of approximately 45 percent oil, 35 percent protein and 10 percent carbohydrates and fiber.
  • Hulled hemp hearts contain more required amino acids (proteins) than milk, meat or eggs.
  • Hulled hemp hearts contain several times more omega-3 essential fats than any fish.
  • As the world's premier renewable resource, hemp has been the source of food and fibre for the past 10,000 years.
  • Read more about Hemp Hearts.

Organic hulled hemp hearts

If you're interested in a nutritious, gluten-free artisan breakfast cereal that contains 100% organic ingredients - then Holy Crap cereal and Skinny B cereal are for you.

"Let food be thy medicine and medicine thy food." Hippocrates


  • Thanks for making 'Skinny B' easily available to consumers—I LOVE IT!! Amazing health benefits and easy to incorporate into my diet. Easy to digest, perfect for my IBS.

    Susanne Dent
  • Thanks for inventing this terrific cereal! I eat it every morning either by itself or in a smoothie. I'm going to try and make a muffin recipe with it next. Just wanted to say thanks as it's also helped with my energy levels and health :)

  • Holy crap is AMAZING for those of us that have a SLOW bowel. We were on holidays last summer and my husband found the cereal in Chase B.C. and as soon as I had my first bowl, wow, lets just say that my bowel was grateful.

  • Dying to try your product HolyCrap. Looking for a healthy food substitute that's healthy and this sounds like a winner. I live in london, Ontario and will try to find Holy Crap at the the Remark store here located on Oxford Street.


    Kevin Wild
  • I ordered 6 more bags online after trying it when I saw it on the first Dragon's Den. Congrats on your great business adventure and employing others!!!!


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