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As seen in Forbes Business

This article appeared in Forbes Business on May 27, 2014

Strong Branding, Clever Name Lead Cereal Brand To Success

Corin Mullins, Founder and CEO of British Columbia-based Holy Crap Cereal, took what is now North America’s number one chia-based cereal from the local farmers market to the International Space Station. And it’s all thanks to smart marketing, word of mouth, customer feedback and, of course, a top-notch product that responded to market demands. Corin is a member of the EY Entrepreneurial Winning Women™ Class of 2013, and here is her story.


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