Looks like you're in . Go to Holy Crap ? Yes, please! or No thanks!
Free Shipping for all US orders!

Dragons' Den

Brian and Corin appeared on CBC's Dragons' Den in November 2010.

Brian and Corin in the Dragons' Den

Watch a clip from Dragons' Den update episode

Holy Crap, the world’s most amazing breakfast cereal is the BIGGEST SUCCESS story to come out of the Den.

Robert Herjavec called it a “drive-by deal” because after tasting the cereal Jim Treliving exclaimed, “Holy Crap, is this ever good!”
And then went on to say to Brian and Corin Mullins, “Let’s get this done, tell me what you want. I just want to buy into your company”

Stack of orders from Dragons Den appearance
 

Corin and Brian Mullins pictured with 28 kilos of orders that came in within hours of their Dragons’ Den appearance.

CBC interviewing Brian and Corin Mullins

CBC filming a Dragons' Den update at the Holy Crap factory in Gibsons, BC.

Brian Mullins says, “We predicted $600,000 in sales and in just over a year it grew to $5 million. It’s the Dragons’ Den Effect.

More articles about Brian and Corin's Dragons' Den experience...